C. Maurer Fachmedien Onlineshop
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Privacy

By the use of our website and the registration for one of our services (e.g. newsletter) you declare your agreement to our collecting and saving of these personal data in our data banks. We use these data in order to provide you with the products and services you ordered from us.

Should the situation arise we will use the data to inform you on our latest products and services similar to the ones you ordered.

In order to process and carry out the orders as soon as possible, the publishing house needs the following data: complete name, e-mail-address, telephone number, delivery address and in case of direct debit payments, the bank code number and the account number. Your personal data will be processed, especially saved, in order to fulfill the business purpose considering the regulations of the “Bundesdatenschutzgesetzes (BDSG)“ (Federal Data Protection Act).

Your personal data will not be passed on to third parties by us.

You as a customer have the right at any time to delete or correct your personal data. Please send us a written note if this occurs.

Cookies

The Internet pages partially use so-called cookies. Cookies do not cause any damages on your computer and do not contain any viruses. Cookies help to make our offer more user-friendly, more effective and safer. Cookies are small text files stored in your computer and saved by your browser.

Most of the cookies used by us are so-called “session-cookies”. They are automatically deleted after the end of your visit. Other cookies remain stored in your terminal until we delete them. With these cookies we can recognize your browser when you visit us again.

You can set your browser so that you will be informed about the application of cookies and that cookies are only allowed in individual cases, that the acceptance of cookies is excluded for certain cases or generally and that the automated deletion of cookies is activated when closing the browser. Deactivation of cookies can lead to a limited functionality of this website.

Server-Log-Files

The provider of the pages collects and automatically saves information in so-called server log files, automatically transmitted to us by your browser. These are:

•    Browser type/ Browser version
•    Used operating system
•    Referrer URL
•    Hostname of the accessing computer
•    Time of server inquiry
These data cannot be allocated to specific persons. They will not be amalgamated with other data sources. We reserve the right to check these data subsequently, if we find out about concrete references to an illegal use.

Google Analytics Cookies (Data collection for optimation purposes)

We use Google Analytics, a web analytics service provided by Google Inc. („Google“). Google uses “cookies”. The information generated by cookies on the use of the online offer by the user is usually transmitted to and stored by Google on servers in the United States.

Google will use this information on our instructions in order to evaluate the use of our online offer, to compile reports on the activities within this online offer and to render further services to us in connection with the use of this online offer and the use of the Internet. In doing so pseudonymous user profiles of the users can be created from the used data.

We use Google Analytics only with an activated IP-anonymization. This means that Google will truncate the user’s IP address within the member states of the European Union or in another contract state of the Agreement on the European Economic Area. Only in exceptional cases the full IP address is sent to and shortened by Google servers in the USA. Google will not associate your IP address with any other data held by Google.

The users may prevent the use of cookies by selecting the appropriate settings on their browser. Furthermore the users may prevent the collection of the data created by cookies and related to their use for the online offer by Google as well as the processing of these data by Google by downloading and installing the browser plug-in available at: http://tools.google.com/dlpage/gaoptout?hl=de.

Further information concerning the data use for advertising purposes, settings and protest options can be found at the following Google websites: https://www.google.com/intl/de/policies/privacy/partners/ („How Google uses data when you use our partners' sites or apps”)

http://www.google.com/policies/technologies/ads („How Google uses cookies in advertising“), http://www.google.de/settings/ads („How to administer information that Google uses to fade in advertisements“) and http://www.google.com/ads/preferences/ („Determine what advertisements Google shows you“).

Facebook Remarketing / Retargeting

On our sites the remarketing-tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, are integrated. If you visit our sites, a direct link between your browser and the Facebook server will be established via the remarketing-tags . Facebook this way receives the information that you have visited our site with your IP address. This way Facebook can allocate the visit of our sites to your user account. The information thus gained can be used by us for the display of Facebook ads. We point out to you that we as suppliers of the sites do not know the content of the transmitted data as well as of their use by Facebook. Please find further information on this in the data protection declaration of Facebook at:

https://www.facebook.com/about/privacy/ . If you do not wish to have a data collection via Custom Audience, you can deactivate Custom Audiences here.

Conversion tracking with the visitor action-Pixel by Facebook

With you consent we use within our Internet presence the “visitor action Pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). With its help we can backtrace the actions of users after they have seen or clicked on a Facebook-ad. This way we can collect the efficacy of the Facebook-ads for statistical and market research purposes. The thus collected data are anonymous for us, that means we do not see the personal data of individual users. These data however are stored and processed by Facebook, whereat we will inform you according to our knowledge. Facebook can link these data to your Facebook account and also use them for their own advertising purposes, according to the Facebook data use regulation: https://www.facebook.com/about/privacy/. You can enable Facebook and its partners to advertise at and outside of Facebook. Furthermore a cookie can be stored in your computer for this purpose.

The consent may only be declared by users older than 13 years. If you are younger we ask you

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